Insoftex : Designing AI products that scale

Launch your business with a professional logo and a clear visual foundation.The Starter Branding Package provides the essential visual elements a new business needs to present itself consistently: a custom logo, curated color palette, typography recommendations, and a concise brand guide.This package is ideal for startups, small businesses, independent professionals, personal brands, and early-stage products that already have a business name and general direction but do not yet need a complete brand system.This is a focused visual-design package. Brand strategy, market research, positioning, messaging, and naming are not included.What’s IncludedCreative DiscoveryPre-project creative questionnaire30-minute kickoff callDiscussion of your business, audience, industry, preferences, and practical requirementsReview of visual references or inspiration supplied by youCustom Logo DesignTwo initial logo conceptsRefinement of one selected conceptOne finalized primary logoHorizontal or stacked variation where requiredFull-color versionBlack, white, and monochrome versionsTwo structured revision roundsColor PaletteCurated palette of up to five colorsPrimary and supporting brand colorsHEX and RGB values for digital useCMYK values for print useTypographyHeadline typeface recommendationBody typeface recommendationBasic typography hierarchyFont licensing and usage recommendationsMini Brand GuideYou will receive a concise 8–12-page PDF covering:Primary logoAvailable logo variationsClear-space guidanceMinimum-size recommendationsBasic incorrect-usage examplesBrand-color specificationsTypography recommendationsSimple examples of the visual identity in useFinal FilesEditable Adobe Illustrator source fileAI, EPS, SVG, and PDF vector filesHigh-resolution PNG and JPG filesTransparent-background PNG filesRGB files for digital useCMYK files for print useOrganized final asset folderToolsAdobe Illustrator for logo creationFigma for the mini brand guideZoom or Google Meet for kickoff and final presentationShared project workspace for feedback and file deliveryProcess and CommunicationQuestionnaire and KickoffYou complete a short questionnaire before our 30-minute kickoff call. We discuss your business, audience, industry, preferences, and visual references.Logo Concept DevelopmentWe create two original logo concepts. Initial concepts are typically presented within 5–7 business days after the kickoff and receipt of all required information.Concept SelectionYou select one concept for further development and provide one consolidated set of feedback.RefinementWe refine the selected concept through up to two structured revision rounds.Color and TypographyOnce the logo is approved, we establish the supporting color palette and typography recommendations.Mini Brand Guide and DeliveryWe prepare the concise brand guide and deliver the organized source files and export-ready assets.You will receive an update or feedback request at every major milestone. Feedback should be consolidated and supplied by one designated contact to keep the project on schedule.Timeline and RevisionsThe typical project timeline is 2–3 weeks, depending on feedback and approval speed.The package includes:Two initial logo conceptsDevelopment of one selected conceptTwo revision roundsOne primary logo systemOne color paletteOne typography pairingOne mini brand guide14 days of post-delivery support for file-related questionsAdditional concepts, revisions, logo variations, or brand applications can be added for an additional fee.Not IncludedThis package does not include:Brand strategyCompetitive or audience researchBrand positioningMission, vision, or values developmentBrand namingTagline or messaging developmentSecondary logos or submarksCustom icon or illustration systemsPatterns or extended graphic elementsSocial media kitsStationeryPackagingWebsite design or developmentLogo animationTrademark searches or registrationPaid font or stock-asset licensingClients who need a larger visual system, additional brand assets, or comprehensive usage guidelines should select the Full Branding Package.The final result is a practical starter identity that gives your new brand a professional and consistent appearance from launch.

Create a complete and recognizable visual identity that keeps your brand consistent across digital, social, and print applications.This package goes beyond an individual logo. We develop a connected visual system that includes logo variations, colors, typography, imagery direction, graphic elements, branded applications, and practical usage guidelines.It is designed for startups, digital products, technology companies, professional services, and established businesses that already understand their positioning but need a professional visual identity to express it.This package focuses specifically on visual branding. Brand strategy, market positioning, messaging, naming, and audience research are not included.What’s IncludedCreative DiscoveryPre-project discovery questionnaire45-minute kickoff callReview of your existing visual materialsDiscussion of your audience, industry, preferences, and practical requirementsTwo visual directions and moodboardsThe client should provide an existing brand brief, positioning, business name, audience information, and any established messaging before the project begins.Logo SystemTwo initial logo conceptsDevelopment of one selected conceptPrimary logoSecondary logoSubmark or simplified brand markBrand icon or faviconHorizontal and vertical configurations where applicableMonochrome, reversed, and full-color versionsMinimum-size and clear-space guidanceColor and TypographyPrimary brand-color paletteSecondary and accent colorsHEX, RGB, CMYK, and Pantone specifications where applicablePrimary and secondary typefacesTypography hierarchy for headlines, subheadings, and body copyFont licensing and usage recommendationsVisual Brand SystemPhotography and imagery directionSupporting shapes and graphic elementsOne custom brand patternUp to eight simple brand iconsLayout and composition directionExamples showing how the visual elements work togetherBrand ApplicationsThree branded applications are included. These can be selected from:Business cardLetterheadEmail signaturePresentation coverSocial media profile imageSocial media coverSocial media post templateDigital advertisementSimple merchandise applicationAdditional applications can be added for an extra fee.Brand GuidelinesYou will receive a comprehensive 25–35-page brand-guidelines document covering:Logo variations and usageClear space and minimum sizingIncorrect logo usageBrand-color specificationsTypography hierarchyPhotography and imagery directionGraphic-element usageIcon and pattern usageLayout principlesExamples across selected applicationsFinal FilesAdobe Illustrator source filesFigma source files where applicableAI, EPS, SVG, PDF, PNG, and JPG exportsRGB files for digital useCMYK files for print useTransparent-background logo filesOrganized brand-asset libraryFinal brand-guidelines PDFToolsAdobe Illustrator for logo and vector-asset developmentFigma or Adobe InDesign for brand guidelines and applicationsZoom or Google Meet for milestone presentationsShared project workspace for feedback, files, and approvalsProcess and CommunicationDiscovery and KickoffWe review your questionnaire, existing materials, audience information, industry, creative preferences, and practical requirements.Visual DirectionWe create two moodboards that explore potential visual styles, colors, typography, imagery, and overall brand character.Logo Concept DevelopmentWithin approximately 7–10 business days after visual-direction approval, we present two original logo concepts with supporting visual examples.Selection and RefinementYou select one concept for development. We refine the selected direction through up to two structured revision rounds.Visual System DevelopmentOnce the logo is approved, we build the complete color, typography, imagery, icon, pattern, and graphic-element system.Applications and GuidelinesWe apply the identity to three selected touchpoints and document the entire visual system in practical brand guidelines.Final DeliveryYou receive the organized source files, export-ready assets, brand guidelines, and a final handoff presentation.Progress updates and feedback requests are provided at each major milestone. Consolidated feedback should be supplied by one designated client contact to keep the project on schedule.Timeline and RevisionsThe typical project timeline is 4–6 weeks, depending on the speed of feedback and approval.The package includes:Two initial logo conceptsTwo visual directionsTwo revision rounds for the selected identityThree branded applications30 days of post-delivery support for file and usage questionsAdditional concepts, revision rounds, brand applications, or custom assets will be estimated separately.Not IncludedThis package does not include:Brand strategy or market positioningCompetitive or audience researchMission, vision, or values developmentBrand namingTagline or messaging developmentTone-of-voice guidelinesWebsite design or developmentPackaging systemsCustom illustration setsLogo animationTrademark searches or registrationFont, photography, or stock-asset licensingPrinting or productionThese services can be added through a separate engagement when required.The final result is a flexible visual identity system your team can use consistently across websites, products, social media, presentations, marketing materials, and print.

Build a brand with a clear position, recognizable identity, and practical system for staying consistent as your business grows.This service combines brand strategy with a complete visual identity. We begin by understanding your company, audience, competitors, goals, and market context. We then translate those findings into a strategic brand foundation, messaging framework, and distinctive visual direction.The result is more than a logo. You receive a cohesive brand system that explains what your company stands for, how it should communicate, and how it should appear across digital and physical touchpoints.This package is best suited to startups, technology companies, SaaS products, established businesses preparing for growth, and organizations undergoing a rebrand.What’s IncludedBrand Discovery and Strategy60-minute discovery and kickoff sessionTwo collaborative brand strategy workshopsReview of your existing brand materialsCompetitive analysis covering up to six relevant brandsTarget-audience definitionMission, vision, and core valuesBrand personality and attributesBrand positioning and differentiationValue proposition developmentMessaging and CommunicationPositioning statementCore messaging pillarsBrand promiseTagline or short brand statementTone-of-voice directionGuidance for communicating consistently across key channelsCreative DirectionTwo strategic visual directionsMoodboards and visual referencesColor, typography, imagery, and graphic-style explorationPresentation explaining the thinking behind each directionComplete Visual IdentityTwo initial logo conceptsDevelopment of one selected conceptPrimary logoSecondary logo variationBrand mark or iconHorizontal and vertical logo configurations where applicablePrimary and secondary color palettesTypography systemPhotography, illustration, or image directionSupporting shapes, patterns, or graphic elementsThree branded application mockupsBrand GuidelinesLogo usage and clear-space rulesMinimum-size guidanceColor specificationsTypography hierarchyImage and art-direction guidanceGraphic-element usageTone-of-voice summaryPractical examples of correct and incorrect usage30–40-page brand-guidelines documentFinal FilesEditable source filesSVG, PDF, PNG, and JPG logo exportsDigital and print-ready color specificationsFont and licensing recommendationsOrganized final asset libraryFinal presentation and handoff sessionToolsMiro or FigJam for collaborative strategy workshopsFigma and Adobe Illustrator for identity developmentZoom or Google Meet for presentations and milestone reviewsShared project workspace for feedback, files, and approvalsProcess and CommunicationDiscovery and KickoffWe begin with a questionnaire and a 60-minute consultation covering your business, customers, competitors, goals, and current brand challenges.Research and Brand StrategyWe review the market, analyze relevant competitors, and define your positioning, audience, values, personality, and differentiation.Messaging DevelopmentWe establish the messaging pillars, value proposition, tone of voice, and short brand statement that will guide future communication.Creative DirectionWe present two visual directions showing how the strategy can translate into color, typography, imagery, and overall brand expression.Visual Identity DesignWe develop two initial logo concepts. After one direction is selected, we refine it into a complete visual identity system.Guidelines and HandoffWe document the strategy, messaging, and visual system in comprehensive brand guidelines and deliver the organized source files and exports.You will receive progress updates throughout the engagement, with structured feedback points at every major milestone.Timeline and RevisionsThe typical delivery timeline is 6–8 weeks, depending on feedback speed and stakeholder availability.The package includes:Two revision rounds during creative-direction developmentTwo revision rounds for the selected visual identity30 days of post-delivery support for file questions and minor guidanceAdditional concepts, revisions, applications, or strategic deliverables can be added through a separate project extension.Not IncludedThis package does not include company naming, full website copywriting, website design or development, packaging systems, trademark registration, printing, custom photography, or custom illustration production. These services can be estimated separately based on your requirements.If you need a brand that can support your company beyond its initial launch, this package provides the strategic foundation, visual identity, and practical guidelines needed to grow consistently.

Data-heavy interfaces that stay usable as they scale. We design dashboards, admin panels, and B2B web apps that turn dense data into something operators can act on in seconds.What's included:User flows for your core journeysResponsive UI for key screensComponent-based design system you can extendInteractive prototypeDev-ready Figma handoff — specs, tokens, all statesWho it's for: SaaS founders and product teams shipping a v1, or replacing an interface that's buckling under real data and real users.How it works: 1) Kickoff to map scope, users, and priority screens. 2) Flows → wireframes → high-fidelity UI, reviewed at each stage. 3) Handoff your engineers build from directly.Why Insoftex: We've shipped dashboards across fintech, healthcare, logistics, and energy — and our own engineering team builds them too, so the design never outruns what's actually buildable.

UX/UI Audit — Expert Review for Real Results. Stop guessing, start improving. We audit up to 10 pages/screens of your product and deliver actionable insights to boost usability, engagement, and conversions. Expect clear reports, practical fixes, and expert recommendations you can actually use.What's included:Full UX/UI review of up to 10 pages or screensHeuristic analysis against industry usability standardsConversion & engagement bottleneck identificationVisual hierarchy and design consistency checkAnnotated screenshots with prioritized issuesWritten action plan with clear fix recommendationsLoom walkthroughWho it's for:Startups and product teams who feel something isn't working — but can't pinpoint what. Founders preparing for a redesign. Teams before a major launch or investor demo.How it works:You share access to your product (staging, Figma, or live URL)We conduct a thorough expert review within 5–7 business daysYou receive a structured audit report + recorded loom walkthroughWhy Insoftex:We've designed and shipped SaaS platforms, AI dashboards, and data-driven products across healthcare, logistics, fintech, and more. We don't just spot problems — we tell you exactly how to fix them.