Dogow - Branding & Packaging Design
Dogow Pet House is a modern visual identity and packaging system designed for a premium pet care brand. Built around a bold, energetic orange palette and custom typography, the design balances playful warmth with high-end pet lifestyle aesthetics.
Project Highlights & Deliverables:
Custom Typography & Wordmark: Distinctive letterforms featuring a stylized lowercase "g" and ear/tail motifs that double as an app icon and brand seal.
Product Packaging: Clean, pouch-based food and supplement packaging optimized for shelf visibility and clear nutritional hierarchy.
Merchandise & Pet Accessories: Engraved collar tags, embossed ceramic feeding bowls, and branded pet bedding.
Brand Assets: Cohesive color palettes, typography guidelines, and versatile icon sets tailored for digital apps and physical products.
Target Audience & Industry Use:
Designed for modern pet wellness startups, DTC dog food brands, and pet lifestyle retailers looking to establish a memorable, credible, and vibrant market presence.
