Emotional UX: From Branding to Animated Stickers

We'd like to talk a little more about how much small details matter to the big picture of UX.

Say you have strong product branding: a design system, signature colors, illustration and graphics that undoubtedly shape the design of the digital product itself. But there's one more essential part of UX—emotion. A user should walk away with the right feeling from their experience with the product.

Depending on the product, that emotion can be quiet and almost unnoticeable (when the focus needs to stay on the task—especially for b2b), or it can lean playful. But in our view, the real emotional connection forms later—once a person has closed the product and gone back to their day, to living their life. And that's exactly where we can quietly hand them a small, pleasant piece of emotion.

In today's shot, that's an animated sticker for a messenger. It first existed as a regular printed sticker—the kind you can put on your laptop or, say, on your surfboard, if you're lucky enough to live near the ocean ☺️

Small details matter. They're what a big system is built from.