Packaging Design for Chocolate Milk
Delisoya (today known as Delisoy) is a powdered soy drink brand found on grocery shelves across Central America, offering a range of flavors — from Natural and Chocolate to Strawberry, Honey, and Oats. The product is available in dairy and lactose-free options, fortified with protein, iron, zinc, calcium, and vitamins A & D.
Brand & Packaging Refresh
The rebrand of Delisoya focused on creating a look that's bolder for its category on the shelves. We worked on leveling up within the norms of mass-market CPG, without compromising the brand's everyday, accessible identity. By steering clear of fleeting trends, the design has held up well nearly a decade later.
By refining the typographic hierarchy and organizing the flavor system, we created a design that is bolder and clearer, while maintaining the vibrant, high-energy presence that resonates with the existing consumer.
Completed in 2016–2017, this rebrand laid the groundwork for the brand's current direction — establishing the clean lockup, structured nutrient callouts, and confident glass-of-milk hero shot the Delisoy packaging still builds on today.