Brand Identity & Strategy, Packaging • Skincare | Ciao Bella

Ciao Bella is an organic skincare brand on a mission to make eco-friendly beauty simple, accessible, and in sync with the environment — Italian heritage bottled into a modern skincare experience. The challenge: build a brand from scratch that could stand out in a crowded market, with a name, voice, and identity as memorable as the product itself.

Skincare Made Simple.

The name "Ciao Bella" was chosen to convey friendliness, heritage, and playfulness — easy to say, impossible to forget. The logotype, a lowercase chunky display font, pairs with bold retro packaging on a monochrome white background, contrasted with a modern mesh gradient in reds and yellows. The result is a contemporary, youthful, and energetic identity that nods to its Italian roots while speaking directly to a new generation of conscious beauty consumers.