Maré de Caju — Brazilian Beachwear Brand Identity

Maré de Caju is a premium beachwear identity inspired by the warmth, textures, and coastal soul of Northeast Brazil.

The concept blends natural elegance with regional heritage, translating sun, sea, dunes, handmade details, and the cashew fruit into a refined visual system for bikinis, swimwear, resort pieces, sunglasses, and beach accessories.

The identity explores a soft but expressive palette, editorial typography, organic symbols, tactile packaging, fabric labels, shopping bags, and lifestyle-driven campaign assets.

A brand made to feel light, sophisticated, Brazilian, and deeply connected to the beach.

Brand identity, art direction, logo system, packaging, typography, color palette, and campaign design.