Creating a friendly and memorable identity for DogLife, a modern pet care brand built for dog lovers.

The concept combines playful typography with a custom dog-eye detail, giving the logo a unique personality while keeping it clean, bold, and highly recognizable across digital and print applications. The identity is designed to feel trustworthy, approachable, and timeless—perfect for pet products, veterinary services, grooming businesses, or dog communities.

This presentation showcases the primary logo, app icon, and brand applications, demonstrating how the identity scales across multiple touchpoints while maintaining strong visual consistency.

Design Goals

• Friendly & memorable

• Modern minimal aesthetic

• Scalable identity system

• Strong brand recognition

• Digital-first approach

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Tools

Figma • Adobe Illustrator • Photoshop

Categories

Brand Identity • Logo Design • Visual Identity • Pet Brand

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