AI Services CRM | B2B Web | Augment | Web Case Study
Augment AI B2B SaaS Website Design is for an AI automation platform built for the logistics industry.
Logistics teams coordinate across brokers, freight operators, carriers, and distributors, often across dozens of disconnected systems. Augie works with each type of logistics company individually, understanding their specific workflow, solving their specific problems in the supply chain.
For most teams coming to this website, this kind of AI is still new territory.
The design job was to the first encounter feel clear and comfortable. Website was built around the question: “Does the visitor understand what Augie does for someone in their specific role, and do they trust it enough to take the next step?”
Augment raised a $25M seed round followed by an $85M Series A five months later, bringing total funding to $110M. Augie now supports over $35 billion in freight under management across dozens of shippers and brokerages.
The goal for hero section is to make a founder or logistics leader who has never seen this kind of AI before feel like they understand it within seconds of landing on the page.
The hero puts everything on the typography. The tagline is the main message and nothing competes with it.
AI is still new for most logistics teams, and did not want to overwhelm the readers with lot of information. So, we went the other direction. The hero stays clean in a large type on a gradient background, a line of trust from recognized names in the industry, and one CTA.
As the visitor scrolls, the hero animates. Augie's capabilities reveal in plain language, one idea at a time, making sure the visitor feels comfortable with what the AI does before they go any deeper into the page.
After the hero, each section answers a specific question a logistics leader would have. What does Augie actually do day to day? Does it work with the tools we already use? Is it built for our specific type of operation?
The design strategy was to show answers rather than state them. Green runs through the page consistently, carrying the same brand language from trade show booth to digital, so the brand feels the same wherever the audience encounters it.
The use case section was built entirely on the principle of show rather than tell. Each workflow Augie handles gets its own animated video, demonstrating the AI solving a real problem rather than describing it. A founder watching these does not need to imagine what the product does. It gives a real feel for the product vs booking loads, check in calls etc.
The integration section had to communicate a core part of Augment's business strategy: Augie shows up inside the tools a logistics team already uses. The design decision was to demonstrate this by putting Augie inside recognizable platforms rather than listing them, showing a real conversation happening inside a tool the visitor already opens every morning.
Logistics is not one industry. The persona section was built around the reality that a freight broker and a B2B distributor have fundamentally different daily operations. Each type of logistics company gets its own clear callout showing what Augie handles for them specifically. Every visitor should feel like the product was built for their operation.
Augie has no fixed UI of its own because it lives inside whatever system a logistics team already runs. The design challenge was making that visible. We built abstracted UI that puts the brand guidelines into practice as a working chat interface, showing the AI responding to a real request with ranked options and actionable output.
Both light and dark versions are shown side by side, and the visual language defined here became the foundation for every use case animation across the product.
