Identity in Logo Motion | Money Mend

For Money Mend, we built the animation from the mark itself: the M monogram and the Sashiko mending pattern. The icon is revealed progressively, allowing each line and connection to behave like a repair taking shape.

Rather than treating the logo as a static endpoint, the motion system translates the brand's core idea into movement. Each stage reinforces the relationship between restoration, progress, and visibility.

This creates a motion system that does not simply show the logo; it shows the brand becoming itself.

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