Value proposition of the B2B2C marketplace for heavy equipment
Bidadoo is the largest online auction platform for construction equipment and trucks, connecting global buyers with enterprise brands like Sunbelt Rentals and Komatsu.
Redesigned the marketing website for a heavy equipment auction marketplace to shift the conversion structure from a passive catalog layout to a persona-driven value architecture.
The platform connects industrial equipment buyers and sellers globally, eliminating traditional auction premiums through a fully online transaction model backed by verified inspection reports and integrated logistics.
Before/after redesign of a website section for the heavy equipment marketplace.
Replacing a generic category grid with a segmented dual-column layout — each pillar addressing a distinct user type with dedicated value points and conversion paths — improves audience targeting and reduces drop-off at the point of engagement.
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