Identity Built on Repair | Money Mend

For Money Mend, we built the brand visual identity around Sashiko Mending, where repair becomes reinforcement. That idea also shaped the name itself, combining Money and Mend into a direct expression of restoration.

The logo is designed as an M monogram inspired by Sashiko stitching patterns, turning the concept of repair into a clear identity mark. It brings together progression, stability, and controlled reconstruction, and extends into the guideline through usage rules and scale behavior.

The color system follows the same logic. Blue establishes trust and stability, while green introduces renewal and balance. In refinement, warmer variations were introduced to make the system feel more accessible without losing clarity.

Across the identity, repair is not treated as a visual effect but as a design principle that holds the system together through structure and restraint.

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