Elm & Stein — Premium Brand Identity for Luxury Home Goods

A refined visual identity for Elm & Stein, a premium home goods brand selling on Amazon. The brand needed two logo variations — a full wordmark and a monogram — designed to work seamlessly across digital storefronts and physical products, including engraving and laser-etching on wood, stone, and metal.

The design direction draws on earth tones and balanced serif typography to communicate quality, warmth, and timelessness — values at the core of the brand's positioning in the premium home essentials market.

Deliverables included:

• Primary logo lockup

• E&S monogram mark

• Color system

• Typography guidelines

• Application mockups across signage, print, and product

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Book your premium brand identity now and turn your business into a brand your customers never forget.