Anthology Brand World | Comms Kit
Anthology was Facebook Creative Shop's branded content program, pairing publisher creativity with Facebook's advertising insights to help brands create custom, high-quality campaigns — later evolving to build proactive content and experiences around publisher IP for Meta's platforms.
Brand Communications Templates
We reviewed the team's recurring communications, reimagining how concepts moved from text-heavy slides to dynamic visual sequences. We brought consistency to how the services are introduced and described, replacing scattered, one-off messaging with a shared visual and verbal language across comms.
The result was a library of modular components for decks, newsletters, and one-pagers, organized by communication goal.
Design & Illustration Kit
A versatile illustration system built with geometric shapes and bold colors, easy to use consistently across brand communication formats. We layered in simple motion to help the brand explain concepts in new, delightful ways — bringing clarity and energy to the team's comms, and helping secure partnerships with global brands.
Anthology logotype
We assessed the current logo and customized lettering to achieve a level of precision, balance, and refinement that fit with Meta’s design quality standards. The result is a carefully crafted logotype with no form inconsistencies.
Reach out for a full design system walk-thru – hello at madebybello.com