MOONWELL SLEEP GUMMIES | PACKAGING DESIGN

Moonwell is a wellness brand dedicated to better sleep. We designed a minimal yet dreamy identity, featuring a wordmark where the “moon” is blurred and the “well” remains sharp, symbolizing calm turning into clarity. The packaging uses soft pastel hues with foil accents, paired with ethereal imagery of a moon reflected in water, creating a serene, fantasy-like feel. Each flavor, Rose Chamomile, Blueberry Night, and Lavender Honey, is distinguished through its own delicate color palette.

🌙 A clean, modern, and soothing brand identity designed to make wellness feel like a nightly ritual.

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