Wavely

Ocean-safe sunscreen that feels good to wear

Wavely is an ocean-safe sunscreen made for sun-lovers who care about having fun and not getting cooked. With a solid SPF 50 formula, 22-hour protection, and a smooth, weightless texture, it's designed for people who hate sunscreen, but still need it.

I created this entire brand including the USPs, marketing messaging, packaging design, photography style, and social media. I wanted this brand to feel experimental and different from the typical sunscreen brands. This approach helps the brand reach a new audience that cares about environmental impact, the vibe of the products they buy, and straight up just looking cool.

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© Erica Warfield, Warfield Branding 2025. All rights reserved.