Hollister Co.

Hollister California — omnichannel seasonal campaigns designed to unify brand experience across digital, social, and in-store touchpoints.

This work explores seasonal visual strategy, bold graphic systems, and flexible assets tailored for social platforms, email, POS, and environmental signage. The goal was to maintain Hollister’s iconic coastal energy while driving seasonally relevant engagement and purchase behavior across multiple channels.

From concept exploration to applied deliverables, this system balances vibrancy, clarity, and cohesion at every scale.

Available for omnichannel brand strategy, campaign design, and visual systems work.