About this Service
Most logos say one thing. The best ones say two — and the second meaning is the one people remember and repeat to other people. A goat that contains a second goat. An eagle that is also the letter B. A golf club that is also the number seven. A coffee cup hiding inside the letter O. That is what I build, and it is not something a generator or a template can produce, because the second reading has to be constructed, not stumbled into.
I'm Dil Nawaz, founder of The Lion Studios. For 14 years I've built constructed marks — negative space, dual-read, rotational symmetry, letterform geometry — across 1,600+ projects and 355+ international design contest wins. Every mark is drawn by hand and constructed in vector by me, on real geometry. No AI generation. No template libraries. Rated 5.0 rating reviews here on Dribbble, where clients most often mention that the work is genuinely original rather than cliché.
How it works: we start with your business and identify what two ideas the mark could carry at once — usually what you do and what you stand for. I then construct directions by hand on a geometric grid, refining until the second reading is inevitable rather than accidental.
You see the construction — the grid, the angles, the rationale behind why the shape resolves the way it does — not just a finished picture. We refine your chosen direction and I deliver the complete file set. You'll hear from me within 24 hours at every stage.
Primary constructed mark, secondary lockup and submark
Construction sheet documenting the geometry and the dual reading
Full color, one-color, reversed and black variants
AI, EPS, SVG, print-ready PDF (CMYK, bleed), transparent PNG, JPG
Color palette with hex, RGB and CMYK values
Typography pairing with licensing guidance
Full ownership of the final mark on completion
Tools: Adobe Illustrator · Photoshop. Need a full brand identity system, brand guidelines, or packaging built on the mark?
Message me for a custom quote. A constructed mark takes longer than a standard logo and it isn't right for every brand. Tell me your business and the two ideas that matter most to you, and I'll tell you honestly whether this approach fits before you commit to anything.
